Video advertising is no longer the reserve of television; it has evolved and escaped to the realm of cyberspace, where it stands alone, unhindered by competition, scheduling or budget-burning costs. But why? For starters, video is the most effective form of selling an idea to a massive audience. Put that together with the internet – a medium so large and unrestricted it can reach a potential audience of roughly 3.4 billion people – and you have the ultimate marketing tool: online video.
Within the next 12 months, 90% of all companies that generate business from their websites will feature a video explaining their product or service. Video is flexible – it can be used in many forms: a traditional advert, interview, pitch, demonstration, testimonial – the list is endless.
What's more, it's cost-effective too. Advertising through online video is proven to have a very high return on investment (ROI). No airtime charges; no regulation. Online broadcasting is 24-hours-a-day, 7-days-a-week, 365-days-a-year.
StartupTV is a medium which has already won the support and acclaim of high-profile entrepreneurs, businesses and government agencies alike. It is South Africa’s only website dedicated to both the plight of small business and online video, giving startups and SMEs a chance to create their own branded business channel and promote their products and services like never before – directly to other aspiring and developing companies.
StartupTV can help build the image of your startup, small business, organisation or project and expose it to a growing community of entrepreneurs, startups and self-starters. But why just stop at standalone videos? Why not create a business channel? It will become your online sales brochure, generate more business and give you an edge over the competition. Use video to your advantage, think outside the box, because this isn't television any more – use your videos as testimonials, blogs, diaries, seminars or tutorials.
During recessional times like the coronavirus pandemic, it is only appropriate to allow users to browse and upload standalone videos absolutely free-of-charge. Likewise, our price-plan packages come at recession-defying prices.
By choosing StartupTV as your advertising partner, you join the largest community of entrepreneurs and small business owners in the Southern hemisphere. StartupTV is powered by Startup Mzansi and its affiliate companies. Startup Mzansi is South Africa’s grassroots network of entrepreneurs working together to build an environment for entrepreneurship. Through online platforms, grassroots Startup Communities and cross-sector initiatives, we are advance entrepreneurial momentum and the culture of entrepreneurship as the voice of entrepreneurs.
Contact us to learn more about our advertising options